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Being a PA - what's it all about?
The role of a modern Personal Assistant is dynamic, challenging and rewarding. Who better to ask about the role of a PA in business than the 'PA of the Year' 2010/2011, Laura Richardson FAPA DipPA, herself an APA member and a passionate ambassador for the profession. Here are her thoughts:
Laura, what advice would you give to people thinking about becoming a PA?
For anyone out there thinking of becoming a PA, congratulations! You are considering a fantastic career choice! Although I personally think this is a wonderful job, I’d always recommend that people are fully informed and prepared before becoming a PA! (After all, fail to prepare, prepare to fail!) So here are a few tips for anyone thinking they’d like to be a PA:
Firstly, research the role. The APA website and newsletter should give you a good idea of what being a PA involves, and try to also read other sources, such as www.personal-assistant-tips.com, so that you really get a feel for not only the role, but also industry issues.
You may also want to attend some PA networking events- search for these online as many are actually free. These events are a great way to meet PAs, so you’ll be able to ask them yourself about what the role entails.
If you can’t find any networking events, see if any of your friends and family know any PAs who would be willing to talk to you about the role and answer your questions.
Conducting the above research should help you decide if a career as a PA is for you.
If you feel that it would be, great!
But before you apply for a PA job you need to make sure that you have some relevant skills and experience!
There is a vast array of PA training courses available, tailored to different levels of PA experience, so it could be a great idea to take part in a beginner PA course to boost your knowledge of the profession and to learn some useful ‘tips of the trade’.
For some excellent training courses, please see the training section of the APA website.
What if you are just leaving school and aspire to be a PA?
If you are a school leaver and new to the working world, try to get some office experience under your belt. Ask local companies if you could work for them during the school holidays, perhaps offer holiday cover for a team secretary or receptionist. I spent a few holidays working as an admin assistant, and here you can build up valuable skills needed for being a PA, for example politely and professionally liaising with clients, organising colleagues or systems to be more efficient!
Although you may not be able to land a PA role straight away, having experience in team secretary/ administrative roles will often lead to promotion to a PA position.
And if you are a Graduate?
If you are a graduate just leaving university, make sure you visit graduate recruitment fairs, (you can find out from your university careers centre as to when and where these are happening). At the fairs visit the stands for the companies that appeal to you. Although they may be recruiting for graduate training schemes in areas such as marketing or finance, speak to one of the graduate recruitment team, as they will be able to discuss working for the company with you, give you tips on what the company looks for and they may be able to advise on current vacancies.
Give them your CV and highlight why you’d make a great PA; give some examples of how your time at university has developed skills required in a PA role, for example, you may have juggled a job with your university studies, meaning that you now have excellent time management skills, and working on many different coursework assignments means that you are used to working to tight deadlines under pressure.
What if you are already working in a diferent role?
If you are already working in a different role but feel that you’d like to change career path and become a PA, there are a number of ways in which you could build up relevant PA experience. PAs are really busy people, so a great start would be to talk to a PA in your company about whether you could help him/ her out at all. Quite often there’ll be multiple events that the PA is organising, and normally an extra pair of hands is always welcome!
You could always offer to provide holiday cover for company PAs, and I actually experienced PA work by providing maternity cover for a PA whilst I was in a non-PA role. Monitor internal vacancies, and apply for any internal PA positions that arise- you’ll be able to highlight the experience you have had assisting/ covering for company PAs, and you will already have a lot of knowledge of the business, and good contacts around the company- which all Directors need their PAs to have.

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What key skills/competencies do you need to become an exceptional PA?
First and foremost PAs need to fully understand the business’ corporate strategic objectives. A PA’s role is to assist their Director in the achievement of these, so being able to prioritise them and work towards them is essential.
I also think PAs should have excellent communication and interpersonal skills, as they are constantly meeting/ liaising with very senior personnel. PAs also need to be fantastic organisers and confident, decisive crisis managers- as PAs are required to smoothly manage the constantly changing priorities of Directors.
I think having a pro-active and willing attitude is vital, as is having a discreet manner as PAs are frequently required to deal with highly confidential or sensitive information.
Last but not least, I think PAs should have a real passion for the role. Our role has evolved so much in recent years- PAs bring a considerable amount of value to organisations, and we should be vocal about that to ensure our demanding roles are recognised!
What are the most difficult aspects of the job and how do you overcome these?
One challenging aspect of the role is dealing with difficult people! If you’re a PA to a senior figure, you have to interact with some very influential and senior people- some of which can have quite a temper or ego and can be quite rude! I deal with them by reminding myself that it’s not personal and that regardless of their behaviour I’m a professional and will act in that manner.
Another difficult aspect of the role is time pressure. PAs juggle a million and one tasks and face demanding deadlines and it can get very stressful. I’m a big fan of to do lists, where I list tasks in a prioritised order and make sure I work through them in that priority order.
Lastly, PAs need to manage their bosses and this can be tough, you need to be aware of your boss’ mental energy and act accordingly. This means that sometimes you have to push back on people and absorb pressure for your boss, other times even if your boss is having a difficult time, you may need to be very firm to ensure deadlines are met. The role really isn’t as easy as some people might think! |
What advice would you give to PAs who want to advance their careers?
Go for it! Make time for your own personal development- I know this can be hard as PA roles are very busy, but it’s vital to take time out to decide how you want your career to progress. A great thing about being a PA is that you have a very close relationship with an influential senior person- your boss! Make sure you talk to your boss about your career aspirations so that he/ she can support you, and ensure that you achieve your goals- whether this is by approving training and study leave, securing involvement on particular projects, setting you up with some of their contacts to pursue new avenues or expanding your current role, you’ll never know what’s possible until you try asking for it! I’ve always been very open and honest with my bosses about my career ambitions and I’m very grateful for the fact that they’ve given me such fantastic support in developing and widening my role.
Is there any specific training that you found useful and would recommend?
I would highly recommend the APA Diploma in Personal Assistance- it’s a fantastic, varied and challenging course that really helps PAs to understand how to work more strategically, really effectively manage their boss and add maximum value to their business.
Do you think PAs get the credit they deserve?
Unfortunately I don’t think that PAs always do receive the recognition they should.
The PA role has evolved tremendously in recent years, and I’m not sure everyone quite understands what many modern PA roles entail, for example management responsibility, seats on boards, involvement in key strategic projects. As PAs we all need to work together to overcome this prejudice! If and when you come across people that don’t understand the PA role, enlighten them to the truth about what the modern PA does, and how important the role is. We’ll beat the outdated stereotype a lot faster if we’re all out there correcting people!! I’m very grateful for The Hays and The Times PA of the Year Award- it’s really successful at elevating the status of PAs and adjusting out of date perceptions about us.
Are there any other tips or general advice that you would like to share?
Join APA! It’s fantastic engaging with other PAs and meeting other like minded people and you really do make some great business contacts and friends!
As a member of APA you should also engage in a CPD (Continuing Professional Development) programme to document your learning (formal and informal) to evidence what you do annually and assist in your appraisal and ensure you gain the recognition, promotion and reward you deserve.
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